and Alibaba group relying on e-commerce platform to the Internet advertising platform layout in contrast, relying on network advertising sh419 began to e-commerce layout.
according to different customer needs, such as by the effect of accounting method is various, and the popular Internet Movie is concerned about the popularity of the software terminal rate, so download and install the software is an effective behavior; and for MySpace like social networking sites, the number of users is valued, every time through advertising brings the user registration form an effective behavior.
"the Internet is not just an advertising platform, it can also be a sales platform." In August 12th, sh419 union development department director Zhou said in an interview with reporters, there will be a big future development of electronic commerce, and the launch of sh419 CPA advertising platform is an important exploration to electronic commerce in transition.
pays by effect,
for enterprises, the keyword advertising is a kind of highly targeted advertising, it can effectively help enterprises to display products in front of the needs of potential customers, companies only need to have access to potential customers need to pay, and is not a valid invalid are required to pay enterprises according to their own circumstances the freedom to decide the intensity and direction of promotion. By keyword matching, companies can make their ads show only
love is a very time-consuming, sex is a very expensive thing, all is not a good thing, but you are in a continuous line, crooks crowds, visible, and this is certainly a worthwhile thing.
enterprises, whether traditional or new media, have a common object, that is advertising. It’s like advertising, matchmaker, since the reform and opening up today, they were more popular. I want to have a daughter to find a good husband, husband to find a good home, have common interests, so the advertising intermediary role as important matchmaker.
: : then, what advertising model should be chosen to allow every penny to be spent on potential users and effectively control the cost of promotion? Keyword advertising in the text, this new advertising promotion is worthy of recommendation, favored by an advertising model. Keyword ads in the text can help companies to spend every penny on the potential users, and effectively control the enterprise’s promotional spending.
text keyword advertising, which is a very good article page keywords advertising technology, give you one of the most unique opportunity, through the internal keyword advertising technology to attract your target users. First of all, it has a good user experience, showing only the user wants to watch the advertisement; second, dynamic advertising service, advertising content will be with the mouse to change; third, a variety show in the form of DV, flash, video, music, pictures, text and so on; fourth, payment mode of science, according to the keyword advertising click the number of display / to collect advertising fees.
Zhou told reporters that the Internet advertisers have become more mature, know what is needed, some manufacturers still need to display ads, the other part of the manufacturers from start to look at the advertisement effect.
The CPA platform of the
: often heard operators complain, "I know that half of my promotion costs are wasted, but I do not know where to waste."". This is the business operators can not understand the status quo; now do business, advertising is an indispensable cost. And how to effectively input and obtain the corresponding output, is the problem that every business operator has to consider seriously.
"sale manufacturer discovery, if the advertising does not bring to the real consumption and purchase, simply click rate means that the increase in advertising spending; on the contrary, if things really sold, and if the customer is indeed found under the guidance of the ad, they are willing to pay for the customers with advertising a fee." Zhou said that the emphasis on the effect of the CPA model, for good at e-commerce advertisers, very applicable.
August 6th, sh419 officially launched CPA Per Action Cost advertising platform, after the platform has been two months of low-key trial run.
as the head of the CPA project, sh419 Union Development Manager Faye Wong told reporters, during the test run, sh419 has dangdang, and chinahr, MySpace, Skype, Kingsoft, popular Internet Movie, cool music box manufacturers cooperate partners currently number has reached more than a dozen.
sh419 alliance is to find every one
in Zhou seems, sh419 is to see such a trend, and accordingly launched the CPA platform.
"CPA" is an improvement and complement to traditional patterns of pay per click and display." sh419 business department official said, the so-called CPA, is in accordance with the actual effect of advertising to pay, that is to say, just browsing the generated ad Click is not paid, only after Internet users browse the advertising purchase, registration, download and other acts, will be charged.
wine is also afraid of deep alley, the current society, is already filled with information society, more people to know your product information, you can get more development opportunities, enterprises in order to gain more customers, to promote. When promotion becomes inevitable, how to promote it is particularly important.