Enter Your Email Address I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. See all posts by Cliff D’Arcy “This Stock Could Be Like Buying Amazon in 1997” Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! This FTSE 100 star is crushing the coronavirus. I’d keep buying its shares! Cliff D’Arcy | Wednesday, 29th July, 2020 | More on: RKT I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Our 6 ‘Best Buys Now’ Shares Image source: Getty Images Cliffdarcy has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Yesterday, I wrote about how much I admire Unilever, which I regard as one of the FTSE 100’s best-run firms. Indeed, its recent rise in market value to £122bn makes it the biggest company in the FTSE 100. Big, like small, can also be beautiful.Quality FTSE 100 shares don’t come cheapThe point I made yesterday was that, although Unilever’s shares are far from cheap, it’s worth paying a premium for FTSE 100 quality. After all, you don’t grow to become #1 without good reason. As billionaire investor Warren Buffett once remarked: “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.”5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…This FTSE 100 star is Unilever’s big rivalAs for wonderful companies, Reckitt Benckiser (LSE: RB) is Unilever’s biggest British rival. Both businesses operate in broadly similar markets and territories – and both are run by high-quality management.Speaking of quality management, Reckitt recently acquired a new boss when CEO Laxman Narasimhan took the helm last September. Thanks to the coronavirus crisis, his first year has been a trial by fire, but he seems to be doing a decent job so far.Sales of virus-killers soarLike Unilever, Reckitt is a global leader in sales of household and consumer goods. And, like Unilever, its cupboard is filled with big-selling brands that we’ve been buying a lot of during lockdown.In particular, the FTSE 100 firm makes two well-known disinfectants that are leading the charge against Covid-19: Dettol and Lysol. It also makes household cleanser Cillit Bang, famous for its TV adverts starring Barry Scott.Panic-buying (or pandemic-buying) saw Reckitt’s like-for-like revenues soar by 11.9%, up from just 1% a year earlier. Hygiene products to kill the virus took the lead, with revenues leaping by 16.1% year-on-year. As a result, first-half earnings leapt 15% to £1.7bn, with adjusted operating profit climbing 6.4% to £1bn for the half-year.What’s more, with cleanliness and hygiene practices at the forefront, sales growth is likely to remain elevated for the foreseeable future. Then again, due to social distancing, sales of Durex condoms and Scholl footcare products fell modestly. But I suspect that Reckitt’s Nurofen painkillers helped with stress-related headaches.Reckitt can be a FTSE 100 fortressIn the past, Reckitt has sometimes disappointed with downgraded earnings – and with its recent acquisition of baby-formula maker Mead Johnson. However, strong sales growth combined with industry-leading margins offer a potent mixture for future profitability.As I remarked earlier, FTSE 100 quality doesn’t come cheap, but it’s certainly worth paying for. At their current £78, Reckitt’s shares trade just 2.6% below their 52-week high of £80.05, set last week (on 23 July).Over the past year, they are up an impressive 20.4%, versus a 20.3% fall for the FTSE 100. That outperformance has pushed Reckitt’s market value to £54.9bn, taking it to #10 in the FTSE 100 league table by size.Buying Reckitt shares at their 12-month low of £51.30 on 12 March would have been a no-brainer. Even at £78, I believe they have their attractions, including a yearly dividend yield of 2.3%. And, unlike many of its FTSE 100 peers, Reckitt has not cut, suspended or cancelled its cash dividends.Reckitt could be a future diamond and, like diamonds, I think it’s worth paying a little extra for the best. That’s why I’d buy and hold Reckitt shares today. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. Simply click below to discover how you can take advantage of this.
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