Enter Your Email Address Edward Sheldon, CFA | Tuesday, 23rd February, 2021 | More on: HL JD FREE REPORT: Why this £5 stock could be set to surge Get the full details on this £5 stock now – while your report is free. Image source: Getty Images. Our 6 ‘Best Buys Now’ Shares 2 FTSE 100 shares to buy today Edward Sheldon owns shares in Hargreaves Lansdown and JD Sports Fashion. The Motley Fool UK owns shares of and has recommended Nike. The Motley Fool UK has recommended Hargreaves Lansdown. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Simply click below to discover how you can take advantage of this. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. While the FTSE 100 has had a good run since March, there are still a number of shares within the index I’d be happy to buy today. Here’s a look at two Footsie stocks that, in my view, have plenty of room for growth. This FTSE 100 company just added 84,000 new customersOne FTSE 100 company that looks attractive to me from an investment point of view today is Hargreaves Lansdown (LSE: HL). It operates the largest retail investment platform in the UK.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…I’m bullish here for a couple of reasons. Firstly, over the last year or so, interest in investing and trading has skyrocketed. This has benefitted Hargreaves Lansdown. However, it doesn’t seem to be reflected in the company’s share price. Over the last 12 months, HL’s share price has actually fallen 6%.Secondly, Britons need to save and invest more for retirement. As the UK’s largest investment platform, Hargreaves looks well-placed to benefit in the long run.The business posted a strong set of half-year results recently which showed the company has momentum right now. For the six months ended 31 December, revenue was up 16% to £299.5m, while diluted earnings per share were up 10% to 32p.Encouragingly, the company added 84,000 new customers over the period. That represents an increase of 68% on the number of customers it added in the same period in 2019. As a result of this performance, the company increased its dividend by 6%.There are risks to the investment case, of course. The threat of competition is one. One rival in particular that looks to be capturing market share is Trading 212. The stock’s forward-looking price-to-earnings (P/E) ratio of 26 also adds some valuation risk.Overall, however, I think the investment case is compelling. I’d buy this FTSE 100 share today.A work-from-home playAnother FTSE 100 stock I like the look of right now is JD Sports Fashion (LSE: JD). It’s a leading sports fashion and footwear retailer that operates in the UK, Europe, the US, Asia, and Australia.JD Sports has a number of things going for it right now. Firstly, it’s benefiting from the increased focus on health and exercise, which is boosting demand for trainers and athleisure wear. Secondly, it’s benefiting from the work-from-home trend, which is boosting demand for loungewear.News from JD Sports has been encouraging recently. In a trading update posted on 11 January, the company said demand has remained robust throughout the second half of 2020 and that revenues for the 22-week period to 2 January were up 5% year-on-year. That’s pretty impressive when you consider many stores were closed at times during these periods.Additionally, the group said it was confident profit before tax for the full year to 30 January would be “significantly ahead” of the current market expectations.However, there are a couple of risks here I’m keeping a close eye on. One is the fact that companies like Nike are increasingly selling direct to consumers. This could impact JD in the future. The second is the group’s global expansion. These don’t always go to plan.All things considered however, I think this FTSE 100 share offers an attractive risk/reward proposition. The forward-looking P/E ratio of 23 seems quite reasonable, to my mind. I’d be happy to buy this stock for my portfolio today. I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Are you on the lookout for UK growth stocks?If so, get this FREE no-strings report now.While it’s available: you’ll discover what we think is a top growth stock for the decade ahead.And the performance of this company really is stunning.In 2019, it returned £150million to shareholders through buybacks and dividends.We believe its financial position is about as solid as anything we’ve seen.Since 2016, annual revenues increased 31%In March 2020, one of its senior directors LOADED UP on 25,000 shares – a position worth £90,259Operating cash flow is up 47%. (Even its operating margins are rising every year!)Quite simply, we believe it’s a fantastic Foolish growth pick.What’s more, it deserves your attention today.So please don’t wait another moment. See all posts by Edward Sheldon, CFA
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