This partnership will also see PUMA working with Powell to design a Sub-10 King line of sportswear and spikes. Speaking about the new partnership with PUMA, Asafa Powell said, “PUMA has played a huge role in Jamaican track and field throughout my career – supporting the high-school programme that fosters young athletes, partnering with the JAAA and Jamaica Olympic Association and elite athletes such as Usain. It’s a brand I’ve been very familiar with throughout my career, and their longstanding commitment to Jamaican athletics is key as we continue to build and work to maintain our recent successes.” “They understand Jamaican culture, history, people and also the sport that this country loves, and I am very happy to be working with them,” Powell added. “Having Asafa as part of our team here at PUMA is great news for us. He has played such an important role in Jamaican track and field for more than a decade, demonstrating a consistently high level of performance throughout his sprinting career, which is a great testament to a great man,” said Pascal Rolling, PUMA’s head of sports marketing for Running. “He inspires those around him, is an excellent role model, and will bring great value to PUMA in the years ahead.” Asafa Powell has run the most sub-10-second 100m sprints in the history of track and field. The Commonwealth, World Championship and Olympic medallist has dipped below the 10-second mark 94 times and was the first Jamaican to win the IAAF Sportsman of the Year. Powell, who clocked the first sub 10 second time of the 2015 track season, was the first Jamaican to ever hold the world record for the 100m dash, with times of 9.77 and 9.74. Sub-10 King line PUMA yesterday announced a new endorsement deal with Jamaican sprinter Asafa Powell. The former 100m world record holder who holds the record for the most sub-10-second 100m sprints having dipped below that mark 94 times, joins the Global Sports Brand’s growing portfolio of athletes preparing for the 2016 Olympic Games in Rio de Janeiro. In addition to the world’s fastest man, Usain Bolt, this roster has recently been bolstered by key additions, including NCAA 100m Champion Jenna Prandini, Australian sprint hurdler Michelle Jenneke and French 800m runner Pierra-Ambroise Bosse. Asafa Powell will become an ambassador for the PUMA brand in an Olympic year and beyond. He will feature in both global marketing activations promoting Running Training product lines and brand campaigns in the lead up to to the 2016 Olympics.
There’s been a lot of talk about branding lately – branding of countries and even of continents. The recent visit to Ghana by US President Barack Obama set off another debate about how Africa is perceived, both within and outside the continent, and whether Brand Africa can ever be repositioned.In the same way witnesses to the same event all have their own version of the facts, our individual experiences have an impact on how we perceive a brand, and different eyes see different things. Do we, as Africans, have a kinder view of Africa or are we all the more critical for being so? Are we so used to seeing the wide disparity between the have and have-nots in our home countries that we fail to understand just how others from more developed lands might view this?By the same token, are we so aware of all the positive things in our societies of origin, that we despair of visitors who come only to reinforce their negative perceptions?The Sum of Our ExperienceMy experience of flying British Airways will colour my perception of that brand, while the quality of a product I purchase from L’Oreal might make me question if it (or I) is ‘worth it’.Having recently returned from a visit to South Africa organised by South Africa’s brand manager, the International Marketing Council, (we’ll be sharing more from the trip in future issues) I am incredibly inspired by the energy and determination of South Africans. With a World Cup to run, everything seems to be in the process of being built or rebuilt – a visible renaissance in a nation that has been so recently reborn from its painful past.Managing Brand Africa is the responsibility of all of us, because that brand colours all of us.Yet, as I read articles in the British and international press about Africa, I have to wonder. If the essence of branding is the sum of how we feel about our experience of a product, it begs the question of how so many people who have never experienced a part of Africa have no qualms about contributing their views.Branding AfricaSome media, never letting facts get in the way of a good story, start with a presumption of guilt, leaving the burden on the falsely accused to protest, rebut, and finally claim a victory long after the buzz generated by the issue has died down.The African continent is a classic example of an easy target and what you are told will depend on who you ask – or don’t. For some, Africa represents a continent of hope and opportunity; for others, a place of despair and hopelessness.Good news stories are rarely allowed to emerge from Africa and that plays strongly into the perception of the continent’s brand. Distorted reports, clarified too little and too late, continue to build a picture of crime ridden, corrupt and venal countries governed by tyrants and despots. Progress is often either grudgingly noted or swiftly dismissed when compared to ‘the bigger picture’; while external spokesmen are given more credibility than those who know the continent to make or break the case for Africa.Knocking away StereotypesSo what role can we, as Africans overseas, play in changing some of the assumptions and presumptions about Brand Africa?Well, we can make a start by challenging false assumptions and knocking away negative stereotypes. Challenging ignorance, not by strident insults, but by gentle explanation and factual discourse; remembering the saying that ‘raising your voice doesn’t increase the power of your argument’.People’s experience of us as proud Africans will colour their perception of Brand Africa. Africans can’t achieve? Africans are limited? Perhaps, then, striving for excellence – right where we are – is the best way to rebut assumptions about the capabilities of people from Africa.A New BrandManaging Brand Africa is the responsibility of all of us, because that brand colours all of us. In many areas, Brand Africa has never had more good news to shout about but has also never been more in need of ambassadors to make its case.In the words of the late King of Pop, it’s time to make that change. South Africa has made a decision to protect its brand; isn’t it time the rest of Africa did the same?In This IssueKeeping with tradition, our August issue is made up of my picks from the issues of ReConnect Africa published throughout the past year. We hope that those of you who started subscribing recently will enjoy the articles you may have missed, while our longer standing readers can revisit some that they enjoyed before.While the events of the global recession have also impacted on Africa, the continent still offers long-term growth and opportunity for investors. We start with a report on the Africa Investment and Finance Conference in Africa – The last Frontier.In considering Kenya’s – and Africa’s – ambitions as the outsourcing destination of choice, Selorm Adadevoh reflects on whether Africa should really aim to copy India in his report Outsourcing to Africa: Dream or Realistic Aspiration?Tanzania – ‘The Land of Limitless Opportunities’ – is not simply a land of natural beauty, but also a country that offers vast investment opportunities, as a recent conference in London highlighted.If you need the facts about just why Africa has so much to offer, there is no better place to turn than the beautiful new book that celebrates all that is positive about Africa. Learn more about ‘Africa – The Good News’ in this report.The role that Africa’s Diaspora can play in leading change and development within Africa is explained by Dr. K Y Amoako, Founder and President of the African Centre for Economic Transformation (ACET) in ‘Transforming Africa’ and we look at how the ABE qualification is opening doors for African professionals globally in ‘Training Africa’s Managers’.CareersIn this tough job market, your networking skills will be crucial to finding and keeping a job. In ‘Think You Can’t Network?’ Jane Adshead-Grant offers some essential tips to help you transform the way you make contacts.Could you be happier in your life? What’s stopping you? In ‘Be Your Own Coach’, leading careers coach Robin Alcock takes a look at what prevents us from being more effective and what we can do about it.Also in our Careers section, we review a recent Summit on recruitment in the oil, gas and power sectors in ‘Future Talent for Oil and Gas’, offer some advice on interviews in ‘7 Ways to Excel at Job Interviews’ and hear from our Careers Coach on ‘Finding a Job at Fifty’.For those of you opting for self-employment, take a look at Steve Gardner’s advice in ‘Only the Lonely – The Hidden Side of Self-Employment’ to find out how to give yourself a boost during those tough days.African DiasporaIn ‘Transforming Ghana in Ireland’, we look at how the Association of Ghanaian Professionals in Ireland is helping instil patriotism and professionalism in Ghanaians in Ireland.We bring you a report of the launch of ‘Global South Africans’, a global network of South Africans and friends of South Africa, and its plans to bring skills and knowledge to the country. With a new government in place, we share, in ‘Voting South Africa’, the reflections of two South Africans in London on the significance of their vote on Election Day.Africans don’t come any more enterprising than Fred Quartey and, if you are looking for a taste of Africa in London, a visit to his restaurant, Just Freddie’s, is a must. Check out ‘A Taste of Talent’ to learn more about Fred’s story.Journalist and radio presenter, Uduak Amimo is our guest interviewee in my pick of ‘5 Minute Interview’ articles and she shares some of the sources of her inspiration and success.August is holiday month but there are nevertheless a number of exciting events taking place in the UK and overseas and our Events listing gives you details of what’s on this month.As ever, we report on news from the UK and around the world and bring you an overview of news from across the African continent.Share your comments about our articles or write into our Letters page and let us know what you think about ReConnect Africa.ReConnect Africa Members’ ForumWhat’s making you angry/thoughtful/happy? What would you like to share with other readers of ReConnect Africa? Post your comments or give some advice to other members on our free ReConnect Africa Forum.Thank you to those of you who have registered onto the Forum and posted your comments; if you haven’t yet joined, why don’t you do so today?Courtesy: Reconnect Africa
Rohit Sharma scored an unbeaten 68 as India overcame a shaky start to notch up an easy four-wicket win over the West Indies in the first One-Day International of the five-match series at the Queen’s Park Oval here Monday. Score | PhotosIndia had won the T20 match against West Indies on Saturday.Chasing a modest 215-run target, Rohit anchored the Indian innings and together with captain Suresh Raina (43) raised 80 runs for the fifth wicket to guide India home in 44.5 overs after the visitors lost their first three wickets for just 61 runs.Rohit’s unbeaten knock came off 75 balls during which he struck three fours and a six while Raina scored his 43 from 50 deliveries with the help of four boundaries.At the top, opener Shikhar Dhawan (51 off 76) notched up his maiden half-century and guided the chase initially to help India’s cause.Leg-spinner Anthony Martin (2/39) was the best bowler in action for the home team while pacer Ravi Rampaul also snarred two wickets but gave away 58 runs in the process.Earlier, Ramnaresh Sarwan and Marlon Samuels scored hard-earned half centuries as West Indies struggled to score a modest 214 for nine.Opting to bat, West Indies witnessed a wobbly start to their innings as they lost their first three wickets scoring just 59 runs in 18.2 overs.But Sarwan and Samuels then paired up to resurrect the innings with a 82-run fourth-wicket partnership that came of 118 balls.While Sarwan’s 56 came off 94 balls and was studded with only five boundaries, Samuels took 75 deliveries to score his 55. He hit three fours and two sixes.advertisementThe stand between Sarwan and Samuels was the only silver lining in the West Indies innings as the hosts scored 73 runs in the last 12 overs losing as many as six wickets.Down the order, Dwayne Bravo tried his bit to up the scoring rate with a 20-ball 22 while opener Kirk Edwards (21 off 45) was the next best scorer for the Caribbean side.For India, off-spinner Harbhajan Singh relished at the low and slow Queen’s Park Oval pitch with figures of three wickets for 32, while Praveen Kumar (2/37), Munaf Patel (2/47) and captain Suresh Raina (2/23) shared six wickets among them.Coming onto bat, the Indians found it difficult to bat with fluency on a sluggish Queeen’s Park Oval wicket and against the niggardly line of West Indian bowlers, especially leg-spinning duo of Martin and Devendra Bishoo, who conceded only 76 runs from their 20 overs and picked up three wickets between them.West Indies skipper Darren Sammy was an excellent foil to his spinners and it was only the depth of India’s middle order which gave them a 1-0 lead in the five-match series.Openers Parthiv Patel (13) and Dhawan (51) had smoothly moved to 29 runs by the sixth over when a smart throw from Dwayne Bravo at mid-on found the former short of his crease at the batsman’s end.Virat Kohli (2) aimed a lordly drive at an away going delivery from Ravi Rampaul and nicked a straight forward catch to Carlton Baugh behind the stumps as India slumped to 34 for two.Badrinath then under-edged a cut off Bishoo into the gloves of Baugh to leave India in testy waters at 61 for three.Dhawan and Rohit then soldiered on to bring up the hundred of the innings, which also was the moment to celebrate the former’s maiden ODI fifty.Dhawan appeared to have got carried away by the occasion as he slogged-swept Martin from outside the off-stump to hole out to Lendl Simmons at deep midwicket.Dhawan played a useful hand of 51 off 76 balls with three fours and a six.Rohit and Raina then played like seasoned campaigners and first layed the foundation of their stand and then slipped into top gear to gallop towards the target.Rohit reached his half century with a gorgeous backfoot drive off Martin into the covers in the 39th over and ensured he stayed till the end to take India past the finishing line in the 45th over.Raina, on the other hand, thrived under pressure and batted with authority to make 43 from 50 balls.The West Indies fought gamely but they didn’t have enough runs on the board to stretch the visitors.Earlier, the West Indian batsmen failed to rotate strike for most part of their innings and could score only 70 runs from the 20 overs of frontline Indian spinners — Harbhajan Singh and Amit Mishra.Even the part-time bowlers, Yusuf Pathan, Raina and Virat Kohli conceded only 54 runs from the fifth bowler’s quota to strangulate the West Indian innings.Despite some early play-and-miss and a dropped chance in the slips, the hosts found themselves tottering at 28 for two by the eighth over after electing to bat.advertisementOpener Lendl Simmons was on naught when he was reprieved by Rohit Sharma off Munaf in the first slip, but despite the life he scored only six runs before an over-hit was caught by Harbhajan off Praveen at mid-off. .Young prodigy Darren Bravo departed in the very next over when he drove at a moving delivery without much foot movement and this time the thick edge was well-accepted by Rohit in the lone slip.West Indies then began the long haul of recovery as painfully slow Kirk Edwards (21) and Sarwan dropped anchor for the next 11-odd overs.But Edwards departed next as he pulled too early at a slow delivery from Harbhajan and a leading edge went high up in the air for Virat Kohli to accept in the slips.It made the score 59 for three in the 19th over but there was no break in the tempo as Sarwan and Samuels buckled themselves up for the long, hard and boring grind.The crowd was thrilled when Samuels made the most of a free-hit against Kohli and hoisted him over widish long on for six and then Sarwan steered and flicked Munaf for two consecutive fours to move past his half century.However, the stands fell silent when Sarwan edged an innocuous Munaf delivery down the leg side to Parthiv Patel behind the stumps.Samuels too reached his half century in stirring fashion with a powerfully hit six down the ground off Amit Mishra but after doing all the hard work he suffered a soft dismissal when a Raina delivery dislodged his stumps after hitting the inside of his pads.Samuels departed in the 42nd over with the West Indies scoreboard reading 177 for five.Harbhajan finished his final spell with two critical wickets of Dwayne Bravo, who was stumped by Parthiv and Carton Baugh (16) lbw while attempting a sweep.Raina then showed up West Indies batter’s complete ineptness against spin when he picked up two late wickets to leave the hosts gasping for breath.- With PTI inputs
From a young age, outside voices such as school dress codes and harsh comments from peer groups influence how girls feel about their appearance.Shonda Rhimes participated in a panel with powerful young womenWhile girls today are strong and resilient, these comments still have a negative impact on her self-esteem and make her less likely to participate in things like trying out for sports or raising her hand in class. It’s time for her to hear something different. Dove and Shonda Rhimes have teamed up to launch the Girl Collective, a multigenerational sisterhood created to build confidence and challenge beauty stereotypes through honest, authentic and practical conversations shared between women and girls. The Girl Collective is powered by the Dove Self Esteem Project which has been hosting self-esteem workshops in schools and providing at-home self-esteem materials and exercises since 2004. Now, with the Girl Collective, these self-esteem experiences from Dove can continue to spread and support girls and women everywhere.Inaugural members of the group include Shonda Rhimes, Musician SZA, Transgender Activist Jazz Jennings, intimate apparel brand Aerie, Viral Dance Group Syncopated Ladies, and many more powerful and inspiring voices.“Six in 10 girls believe that to do well in life they have to look a certain way and that just shouldn’t be,” says Shonda Rhimes who has been working with Dove for two years as Chief Storyteller in an effort to ensure every woman and girl sees herself represented in media and culture. “Last year I participated in my first-ever Dove Self-Esteem Workshop and I was inspired by the power of women and girls connecting to tackle issues that impact so many of us. I’m proud to be a part of this remarkable community which illustrates the magic we can unlock when we work together to inspire change and build confidence.”Dove marked the launch of Girl Collective with an electrifying super-event in Los Angeles on Saturday, October 6 – the largest convening of its kind in the brand’s history. Hundreds of women and girls attended a series of powerful social conversations inspiring everyone to take action to raise self-esteem, all powered by Dove Self-Esteem Project accredited curriculum. More Like Me: Chief Storyteller Shonda Rhimes participated in a stimulating panel with powerful young women about expanding representation. Shonda urged women and girls to remember they are the main character of their own story, encouraging them to claim their power and begin defining beauty for themselves. Skin Deep: Musician SZA and Dove Self-Esteem Educator Dre Brown explored the relationship our culture and ethnicity play in defining our beauty identities. SZA encouraged girls to create their own beauty standards rather than subscribe to someone else’s. Girl Redefined: Transgender Activist Jazz Jennings joined Sexuality & Relationship expert Dr. Logan Levkoff to challenge ideas of gender, beauty and femininity to create new appreciation for and acceptance of beauty that is fluid. Through examples of her own journey, Jazz’s helped the collective understand that they have the power to create their own reality. From “the Gram” to the Ground: With a shared mission of helping girls develop a positive relationship with the way they look, Aerie teamed up with Dove to join Girl Collective along with #AerieReal ambassador and former Fashion Editor Lauren Chan and provide actionable ways girls can be body positive champions in their schools and communities.Check out more inspiring highlights, including the full panel discussion, from the Dove Girl Collective event here.